Milan present the first Chinese sponsor
Milan China was officially presented in Beijing, where a multi-year strategic partnership with the Chinese brand Alpenwater was officially announced. The rossoneri club in a statement on acmilan.com announced: “Alpenwater will become the official water of AC Milan and will work with AC Milan in Italy and Greater China to customised marketing campaigns and promote this partnership through various assets to reach a win-win situation. The same Brand aspirations and common target consumers greatly facilitate this cooperation. Alpenwater is a premium drinking…
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